Comms evaluation deep dive modules 23/24 (MT23202)

What was it all about?

This investment examined the impact of Hort Innovation’s marketing campaigns for the apple and pear, avocado, banana, mango and mushroom categories. The research provided a clear view on how the campaigns have performed in driving salience, specific messages, and purchase intent.

Hort Innovation and the relevant industry Strategic Investment Advisory Panels use these insights to inform future marketing investments.